Public Awareness

The Prevention Board promotes public awareness and educational approaches that build family strengths and reduce the likelihood of child maltreatment. Partners in communities across the state promote these public awareness campaigns.  

​Five fo​​​r F​​amilies

​​Five for Families is a statewide public awareness campaign developed as a universal prevention strategy. The primary goal of the campaign is to increase knowledge of the Protective Factors Framework. Five for Families translates this framework into everyday language for parents, caregivers, friends, neighbors and community members to message the 5 essential strengths that keep every family strong. 

Abusive Head Trauma Prevention Public Awareness

Due to restrictions of COVID-19, CLICK for Babies will look different this year. Many distribution sites cannot hand out hats. Thanks to generous volunteer participation from previous campaigns, there are enough caps available to provide to hospitals and programs still able to distibute hats during November, December and January. The Prevention Board and some collection site will still accept donated hats, they will get distributed in a future year after COVID-19 restrictions have been lifted.

Although public awareness about Abusive Head Trauma and the Period of PURPLE Crying will be missed this year, the Prevention Board is still dedicated to spreading awareness about Abusive Head Trauma Prevention.  A funding opportunity was recently released designed to reach more hospitals and local agencies to provide the Period of PURPLE Crying to families.  

​​​​Wisconsin Family Strengthening Month Public Awaren​ess 

April is designated as National Child Abuse and Neglect Prevention Month, in Wisconsin we celebrate April as Family Strengthening Month. Each year the Prevention Board partners with the Department of Children and Families and Prevent Child Abuse Wisconsin (PCAW)  to create a toolkit filled w​ith ideas, activities and resources to encourage community-based prevention efforts in April and throughout the year.