Public Awareness

The Prevention Board promotes public awareness and educational approaches that build family strengths and reduce the likelihood of child maltreatment. Partners in communities across the state promote these public awareness campaigns.  

Wisconsin Child Abuse and Neglect Prevention Month Public Awaren​ess 

April is designated as National Child Abuse and Neglect Prevention Month, a time to promote and support child abuse and neglect prevention efforts nationwide.  Each year the Prevention Board partners with the Department of Children and Families and Prevent Child Abuse Wisconsin (PCAW)  to create a toolkit filled with ideas, activities and resources to encourage community-based prevention efforts in April and throughout the year.

Five for Families is a statewide public awareness campaign developed as a universal prevention strategy. The primary goal of the campaign is to increase knowledge of the Protective Factors Framework. Five for Families translates this framework into everyday language for parents, caregivers, friends, neighbors and community members to message the 5 essential strengths that keep every family strong. 

Abusive Head Trauma Prevention Public Awareness

Each year, the Prevention Board organizes a campaign entitled CLICK for Babies: Period of PURPLE Crying®  Caps. The campaign is sponsored by the National Center on Shaken Baby Syndrome to help create awareness of the Period of PURPLE Crying®​ and to prevent abusive head trauma (also know as Shaken Baby Syndrome).


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