​Dose 3 of Period of PURPLE Crying


Illustration of statistics about excessive baby crying.

​Dose 3 of Period of PURPLE Crying is a public awareness campaign. The messaging provides information on the Period of PURPLE Crying program, how crying is normal and a developmental stage for infants and strategies for caregivers. 

The Dose 3 materials are available to any community or organization implementing Period of PURPLE Crying. ​​

​If your organization is interested in learning more or deliverying Period of PURPLE Crying materials to parents ​with newborns, please contact the Prevention Board​.








Purple background, white text "What is PURPLE?"           Purple background, white text "Period of PURPLE Crying"                                                                                                                                                               

Title: All tears dry eventually.  Picture of mom holding baby       Title: You're right on track!  Picture of three baby outfits.        

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