About the Prevention Board

​​​​​​​​​​​​​​​​​​​​​​​​​​The Wisconsin Child Abuse and Neglect Prevention Board is committed to mobilizing research and practices that prevent the occurrence of child maltreatment. The Prevention Board partners with organizations throughout the state, providing support for proven programming so that children across Wisconsin grow up in safe, stable and nurturing families and communities.​​

Abusive Head Trauma Funding Opportunity  

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The number one most common trigger for abusive head trauma (AHT) is frustration with infant crying. Increased infant crying is a developmental normal period that will eventually pass. Abusive head trauma is the leading cause of physical abuse deaths in children under age five and is associated with severe long-lasting health problems and developmental disabilities, including motor deficits, visual impairment, speech and cognitive deficits, seizures and behavioral disorders that last long after the injury. Even just a few seconds of vigorous shaking can cause long-term damage.

The Prevention Board supports the use of The Period of PURPLE Crying ®. This evidence-based program is aimed at supporting parents and caregivers of all newborns and reducing the incidence of shaken baby syndrome/abusive head trauma. The approach features educational materials designed to build understanding of early increased infant crying, ways to soothe a crying infant, and techniques for coping with frustration. The Period of PURPLE Crying®, is offered in multiple doses and provides valuable information on normal crying patterns and the dangers of shaking a baby. 

Currently the Prevention Board has an open funding opportunity to aid in Abusive Head Trauma Prevention. This competitive funding opportunity will provide funding for the implementation of Period of PURPLE Crying® Program. 

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Looking for new parenting tips?

Funding Opportunity

Learn more about the supported parenting programs and how you could find one in your area.

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Five for Families Toolkit

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This Prevention Month help strengthen all
Wisconsin families in your community.​​

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Get Your License Plate!

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Find out how you can support Wisconsin families by purchasing a Celebrate Children License Plate.
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